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V-Guard unveils new brand identity

The new logo is in sleek black and royal gold colours cueing modernity and premium values. It transformed its symbol, the kangaroo, into a more agile, contemporary entity. It also unveiled the new tag line, ‘Bring Home A Better Tomorrow’

V-Guard Industries Limited has unveiled its new identity and  announced its new vision, marking the evolution of the 40-year-old company into a new-generation, technology-driven smart organisation.

As part of the brand evolution, the company unveiled a new logo in a sleek black and royal gold colours cueing modernity and premium values. It has also transformed its key symbol, the kangaroo, into a more agile, contemporary entity that embodies innovation and progressiveness. The brand also unveiled the new tag line, ‘Bring Home A Better Tomorrow’, aligning to the promise of delivering thoughtful products and experiences to its consumers for a better tomorrow.

Mithun Chittilappilly, Managing Director, V-Guard Industries Ltd, said, “They say life begins at 40 and at V-Guard, it certainly does.  And to live that, we have decided to re-invent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances. And then to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand but  to also evolve into a thoughtful, inspiring and dynamic trendsetter. The new identity reinforces the new age values that we would want to imbibe in our endevour to create thoughtfully smart and technologically intuitive products for our discerning consumers.”

Ramachandran V, Director & COO, V-Guard Industries Ltd, said, “V-Guard today has evolved into a healthy pan-Indian consumer brand and business, emerging as one of the potential leaders in our space. We are now laying the foundation for the next stage of growth. We will position ourselves to competitively benefit from developments in consumer, market and technology space so that we can thrive another 40 years and well beyond. A beginning in this direction is already made through our launches in AC stabilizer (design leadership), Verano (IoT-enabled geysers) and our range of smart inverters, a market leading digital product that transforms a non-speaking device into a potentially high engagement product and more that will follow. The scope of what we offer through these products will demonstrate that we can deliver market leading products with superior and exciting features to delight the taste palette of our ever expanding consumer base.”

Nandagopal Nair, Vice-President, Corporate Communication, V-Guard Industries Ltd, added, ‘‘When we started this exercise a few years back we decided that the new identity that we create will not be a cosmetic change but will be built on certain new age values that the brand wanted to imbibe in alignment with the changing consumer landscape and of course in synch with the vision for the brand going into the future. Creation of the identity was just the start point. We will unleash 360-degree integrated marketing communications shortly.”

V-Guard showcased its range of smart products like the intelligent water heaters, smart inverters and smart fans with LED light at the press conference. The smart water heater named Verano can be switched off or on from anywhere. V-Guard also showcased its smart inverters.  

V-Guard will launch its smart fan, Imagina, this summer. It will come with LED lights in multiple combinations, also equipped with a unique breeze mode. A sleek new AC stabiliser that has brought alive thoughtfulness in design has been launched too.

The new vision will continue to drive more technologically-advanced products, which are embedded with the Internet of Things (IoTs), enabling a connected world.


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