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ITW Consulting bags on-ground, broadcast production rights for Cricket Ireland’s series against India

This exclusive deal will deliver all broadcast production and secured advertising revenue through on-ground advertising rights

ITW Consulting, the India-based sports management company, has acquired in-ground and broadcast production rights from Cricket Ireland, which is organising the two T20Is against India that will be played on June 27 and 29 in Dublin.

The exclusive deal involves title sponsorship, on-ground and in-stadia advertising rights along with their broadcast production, respectively.

ITW Consulting won the rights as they offered value for the inventory among other agencies. ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards finalising the rights commercially. Additionally, the broadcast production will be done by the TSG-innovative, an independent broadcast vertical of ITW Consulting.

MS Muralidharan, Director, ITW Consulting, (a global sports commerce affiliate), said, “Our vision is to make ITW synonymous to the idea of best in-class organisation in promoting, encouraging investments and laying the foundation to sports as a leading industry. We are pleased to be associated with Cricket Ireland and with this partnership we are hoping to infuse more energy into them and looking forward to our journey together.”

Bhairav Shanth, Co-Founder, ITW Consulting, said, “Our team has extensive catalogue of cricket work. Instilling innovation as a core of our business has enabled us to succeed in supporting various cricket boards and many global brands. Our sales team’s expertise and innovative on-ground technologies help the brands to stand tall and cherish seamless branding experience whilst enhance the fan experience during the matches. It is undoubtedly evident that the series will be a platform for brands across the world to build strong and strategic engagement. Additionally, our independent broadcast production vertical, TSG-innovate, with its proven success in the past will help enhance optimum broadcasting quality to global viewers.”

Warren Deutrom, Chief Executive, Cricket Ireland, said, “This summer pushes us forward as an organisation and as a sport – it is a real investment in making cricket a mainstream sport in Ireland. We anticipate that the T20I series against India will be the biggest worldwide TV audience of any event – sporting or otherwise – ever staged in Ireland. ITW’s innovation and production standards are widely acclaimed and we are delighted to form this partnership with ITW Consulting. It is great to be associated with such progressive team who has vast experience in this sector.”


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