ITW launches ITW Playworx in India, appoints Sidharth Ghosh as CEO

It will be based in Mumbai with offices across Delhi, Bangalore, Chennai and Kolkata. With this launch, ITW amplifies its presence in the domain of entertainment, media and communication

BestMediaInfo Bureau | Mumbai | January 17, 2017

(L-R) Mr. Bhairav Shanth, Mr. M.S. Muralidharan & Mr. Sidharth Ghosh

ITW Consulting has announced the launch of ITW Playworx, an entertainment, media and communication arm. The company has appointed Sidharth Ghosh as Chief Executive Officer (CEO).

ITW Consulting specialises in crafting and executing multi-faceted brand management solutions across sports, entertainment and media.

ITW Playworx will be based in Mumbai with offices across Delhi, Bangalore, Chennai and Kolkata in the Indian market along with Colombo and Dubai in the international market.

M S Muralidharan, Managing Director, Global Sports Commerce, said, “Our aim has always been to have better visibility and engagement value for clients. With the launch of ITW Playworx, we will focus to provide brands new opportunity with this new age medium and Sidharth being the veteran in this industry, his contribution will steer the company to greater heights.”

Bhairav Shanth, Co-Founder, ITW Consulting, said, “We are glad to have Sidharth on board as he has a proven track record to create strategic associations, drive innovation and growth, ensure disciplined execution and deliver results. With the kind of experience and knowledge that Sidharth brings in and the passion for sports and entertainment that he has, I am sure ITW Playworx will be a game changer in this space and continue to enhance and have a positive impact on overall business.”

Ghosh said, “I am excited to take up this role and explore newer possibilities. ITW, with its deep experience in helping brands get better visibility through sports, is well-positioned to tap new opportunities during this time of innovation and digitally driven era. I look forward to work with the entire group as I embark on this exciting journey.”

“Given the huge landscape of sports and entertainment industry, our focus lies in creating path-breaking brand solutions for the new age consumer,” he added.

Recently, ITW Blitz, the talent management arm of ITW Playworx, signed cricketer R Ashwin to manage its brand endorsements, commercial engagements, public relations, social and digital media and appearances. ITW Blitz also manages legendary Vivian Richards as part of its portfolio.

With over 15 years of experience, Ghosh has last served as Vice-President (VP) at psLIVE, the experiential arm of Dentsu Aegis Network.

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