Neeraj Bahl has been appointed as Chief Executive Officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment Pvt. Ltd. Bahl, popularly known as Bunty, brings in close to over 20 years of experience in the field of celebrity management and film and digital content creation. Bahl will be based in Mumbai and will report to the Executive Board of ITW Playworx.
ITW Playworx is the Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd.
Bahl, Chief Executive Officer, ITW Blitz, said, “The Indian market is largely influenced by entertainment and sports. The film and music industry is going through an explosive growth phase, which we want to capitalise on. I am excited to take up this role and look forward to work with the team as I embark on this delightful journey."
Commenting on the appointment, Sidharth Ghosh, CEO, ITW Playworx, said, “Since inception, our broader vision is to create an integrated approach for brands, where it is not only about creating the right concept, but also about ensuring quality execution across mediums.”
“The Indian entertainment and sports industry is witnessing new dynamics with evolving consumption pattern on newer platforms like OTT. The trend has opened a whole new set of opportunities for content and brands. ITW Blitz will not only manage talents’ brand endorsement and other related assignments, but will also join hands with them to create customized content across mediums. With the wealth of knowledge and experience Bunty brings in, his contribution will have a positive impact on the overall business and steer the company to greater heights,” Ghosh added.
Commenting on the appointment, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd., said, “We are glad to have Neeraj on board with his proven track record of managing celebrities in the most strategic way. He being a veteran in the entertainment domain and the passion for entertainment, his contribution will strengthen our wings in the country.”
Bunty previously was associated with Carving Dreams Entertainment Pvt Ltd. as Managing Partner and Celebrity Endorsement Head to manage music and movie tie-ups at Coca-Cola India Inc.