Mundkur will mentor the company on business objectives, drive strategy and new business
BestMediaInfo Bureau | Mumbai | September 9, 2016
HGS Interactive, a business unit of Hinduja Global Solutions (HGS), recently announced the appointment of Prabhakar Mundkur as its Chief Mentor. Mundkur will be responsible for providing strategic direction on business objectives, positioning and help drive new business.
Sachin Karweer, Head, HGS Interactive, said, “We are delighted to have Prabs on board. He brings to the table rich experience working across continents with some of the world’s biggest brands. HGS Interactive, with clients across industries, is keen on strengthening its digital marketing presence with its clientele in India and overseas. Prabs will work closely with HGS Interactive to shape the marketing and strategy plans. His expertise will help us re-invent and position our offerings, especially in key areas like social CRM where we believe we have a distinctive edge.”
Mundkur, popularly known as ‘Prabs’ in the industry, has spent over three decades in the advertising business. Prior to this, he was CEO and then Executive Director of Percept H. Mundkur was responsible for the stellar rise of Percept H to No. 12 in the Brand Equity Agency Rankings for 2011, besides helping to bring in a slew of new accounts to the agency that included Toyota, Canon, Ditto TV, SBI Mutual Funds, Indian Oil, Wagh Bakri’s Good Morning Tea and so on, during his tenure there. Before this, he worked with JWT for 17 years in India, Africa and Asia.