The broadcaster intends to get good quality content on DD National with this initiative
BestMediaInfo Bureau | Mumbai | August 10, 2016
Doordarshan has floated a new request for proposal (RFP) to invite fresh and good quality content for DD National as a pilot project. The new proposal comes with several flexible eligibility conditions.
The broadcaster had floated a RFP in June this year when the ‘Slot Sale Policy’ for DD channels was approved by the PBB Board. The policy that was intended to procure best quality content for DD’s channels did not see enough competition. As a result, DD floated this new RFP.
Producers or production houses who have produced at least 200 hours of general entertainment programming, including feature film production in any Indian language in the last three years and with a turnover of minimum Rs 3 crore per annum in the field of TV and film production in the last three financial years, are eligible to apply. Applicants wishing to apply for weekend slots in the genres of reality, game, quiz, should have produced 100 hours of such content in the last three years.
Successful bidder(s) will produce fresh programmes in various genres of the general entertainment programme for Doordarshan adhering to the programming/broadcasting codes of Prasar Bharati.
The last date for submission of the qualification bids is August 19, 2016.
The request for proposal (RFP) can be downloaded from www.ddindia.gov.in