EenaduIndia.com partners with Outbrain Engage for digital outreach

The partnership will allow EenaduIndia.com to enhance its digital strategy, drive monetisation and power personalised content journeys

BestMediaInfo Bureau | Mumbai | July 12, 2016

Outbrain, a content delivery platform that has previously partnered with leading Indian media houses such as Indian Express, The Hindu, Network 18, Viacom and others, has tied up with EenaduIndia.com, a multi-lingual portal from the house of Eenadu. The partnership will allow the media company to deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.

Outbrain's personalised content recommendations will be seamlessly integrated across the desktop and mobile sites of EenaduIndia.com and will allow the publisher to fully leverage the Outbrain technology platform to maximise their monetisation opportunities and drive deeper engagement and audience growth.

A J Christopher

Speaking about his expectations from the partnership, A J Christopher, National Head Marketing, Eenadu Group said, “Content distribution has played a key role in our digital strategy thus far, and we believe that we've now found the right partner in Outbrain to help us raise the bar in content and user engagement. Outbrain's focus on improving monetisation and audience engagement was a key driver in our decision to launch this partnership, especially as digital content consumption is expected to skyrocket in India in 2016 and beyond. Through this partnership, we aim to not only enhance the user experience for our readers, but also maximise our monetisation opportunities, driven by a strategic and relevant, native experience too.”

Sigrid Kirk

Commenting on the partnership Sigrid Kirk, VP of Engage APAC, Outbrain, said, “We're pleased to partner with EenaduIndia and deliver technology that enables them to drive high quality sponsored content personalised to their readers' interests. Our focus is giving publishers the tools, flexibility and control they need to serve quality content, create positive user experiences and garner long-term reader trust – all increasingly important factors in today's fragmented media landscape, where choice is in abundance and readers can easily skip from one digital property to another.”

Sandeep Balani

“We are thrilled to launch a partnership with a great regional publisher like EenaduIndia. Establishing strong relationships with regional Indian publishers will be a key focus for Outbrain in the coming year. Our vision is to drive higher revenue opportunities for Press Release publishers, while at the same time delivering detailed analytics and insights that help to power uniquely personalised journeys for our publishers' core digital users,” said Sandeep Balani, Director, Business Development India, Outbrain.

Info@BestMediaInfo.com

Info@BestMediaInfo.com