John will help the company to scale up business by expanding its reach in the Middle East and the South East Asia region
BestMediaInfo Bureau | Mumbai | May 27, 2016
GreedyGame recently announced the appointment of Samuel John as Head of Operations. John, previously Director of Operations at InMobi, have been an integral part of InMobi’s international operations for a little under than five years.
Founded in 2013, GreedyGame solves the problem of branding on a mobile medium using its proprietary native advertising platform. It provides a non-intrusive ad experience to brands and helps them monetise their content without the fear of compromising on quality or losing their audience base.
In the last two years, the company has established itself as a preferred native advertising platform and has worked with over 50 games in India, including known names like Nazara, Reliance, Hungama, Disney and so on. The company has worked with brands like PepsiCo, Flipkart, Snapdeal, Airtel, Fastrack, EA and Amazon among others.
John joins the GreedyGame team in the run-up to its Series A round, and will be helping the company in its endeavour to scale-up business by expanding its reach in the Middle East and the South East Asia region.
Speaking on his appointment, John said, “Native advertising is undoubtedly the future of mobile advertising and GreedyGame is pioneering in this business of meaningful user friendly ad experiences. I'm thrilled to be joining the GreedyGame family as we work towards bringing a global revolution in the way brands reach customers and the way users perceive these brands and their messages.”
Commenting on John’s appointment, Arpit Jain, CEO, GreedyGame, said, “Sam joins us at a great time in our journey. We are at a stage where we’ve started focusing more on building processes that help scale our product to different publishers and advertisers across geographies. He comes in with very good experience in this domain and we are really excited to have him on board.”