Shukla joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
BestMediaInfo Bureau | Delhi | March 4, 2016
To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as President - OOH & Experiential, DDB MudraMax. Shukla joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One.
Shukla is a well-known industry veteran with close to two decades of experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry. He led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, which offered greater synergy and operational efficiency.
Shukla has worked on established brands like Wrigley, Canon, The Times of India, Tetrapak, Reckitt Benckiser, Apollo Tyres, ICICI Bank, Kotak Mahindra, Reliance, VLCC, Bharti AXA, HDFC Life Insurance and Bihar Tourism. The work on these brands has received accolades from across the industry including the WOW Awards, EMAX Awards and EEMA awards.
At DDB Mudra Group, he will be based in the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax, in spearheading the agency’s OOH and Experiential agencies.
Kamath said, “Sanjay’s track record and credentials are impeccable. I like his enthusiasm and zeal. He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters. I look forward to the exciting times ahead.”
Deepak added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”
Shukla said of his new role, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially is a challenge that I am looking forward to.”