The fashion line called Navrang will manufacture jewellery that characters from Colors’ shows wear, giving an opportunity to fans to glam up like their favourite stars
BestMediaInfo Bureau | Mumbai | December 2, 2016
Fashion jewellery brand Voylla and Viacom18 Consumer Products have come together to co-launch the ethnic fashion jewellery line named Colors Voylla Navrang Jewellery. The new brand will make such pieces of jewellery available that characters from Colors wear on their shows. Now many million fans and avid followers of the shows will get a chance to glam up like their favourite stars and wear the jewellery worn by Thapki, Simar, Soumya and so many others in their favourite shows.
Voylla has specially designed every piece of jewellery keeping in mind the story of the show, aesthetical demand, and different demographical styles. The jewellery will be available through Voylla’s website, app, and 90+ retail stores across India at affordable prices, ranging from Rs 239 to Rs 8,499.
Speaking about the development, Vishwas Shringi, Co-Founder, Voylla.com, said, “Voylla was launched with a single aim to make Indian jewellery reach every nook and corner of our country. ‘Colors Voylla Navrang Jewellery’ is our way of connecting with every woman and bridge the gap of need and desire by presenting unique designs at very affordable prices. We expect to touch more than a million customers this festive season via this collection. We are very excited about this partnership with Viacom18 Consumer Products, as the name of the brand suggests, ‘Navrang’ will bring new Colors to our customers, in hues of gold and silver, the trendiest of designs at unbeatable prices.”