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Godrej and NDTV co-present India’s first environment-based reality show

The Godrej Green Champion will feature 15 challengers competing for the first ever ‘Green Champion’ title. The TV series will focus on raising awareness of issues that plague our environment

Godrej and NDTV co-present India’s first environment-based reality show

The Godrej Green Champion will feature 15 challengers competing for the first ever ‘Green Champion’ title. The TV series will focus on raising awareness of issues that plague our environment

BestMediaInfo Bureau | Delhi | August 5, 2015

Green-Champion-logo

Godrej Group, along with NDTV, recently launched India’s first-of-its-kind environment-based reality show – ‘Green Champion’.

Godrej Green Champion will focus on raising awareness of issues that plague our environment. This reality show will emphasise that the future of our nation lies in the hands of the youth and would ultimately determine our nation’s destiny. It will bring to the fore key environmental issues and highlight the positive impact created by even the smallest of ‘green’ changes.

The Godrej Green Champion will feature 15 challengers competing for the first ever ‘Green Champion’ title. The contestants will traverse through the length and breadth of India, informing people of easy ways to make their lives greener. The challenges would not only be physically enduring, but also high on mental pressure.

Green Champion is the brain child of TwoSense Pictures Founders – Sweta Daga and Rikin Gandhi. The concept is inspired by the extraordinary work that ordinary individuals across India are doing for the environment. They conceived the concept behind ‘Godrej Green Champion’, to use the medium of reality television to engage audiences.

The winner of Godrej Green Champion will be awarded a seed capital of up to Rs 3 lakh to incubate an idea and solve an environmental issue which he/she is passionate about. Beyond the capital investment, Godrej will also provide physical infrastructure and requisite guidance to help the winner develop a business plan to make it scale-able and relevant. The winner can also choose to work for the Godrej Good & Green team as an intern for six months and assist in an ongoing green project at the Godrej campus.

Nadir Godrej, Managing Director, Godrej Industries and Chairman, Godrej Agrovet, said, “We at Godrej have articulated our commitment towards building a more inclusive and greener India and have developed a long term vision to achieve our goals called: Good & Green Vision 2020. Aligned with this vision, the Godrej Green Champion reality show will represent a full spectrum of life experiences, personalities and opinions. Working with a broad range of partners, through this show, our goal is to find innovative ways to engage people of all ages and backgrounds and motivating them to take an active role in a new conversation about the future of our planet.”

Aditi Singh, Chief Operating Officer, Special Projects & Events, NDTV, added here, “NDTV has always felt strongly about social causes. From conservation of tigers, to a Swachh India, our social campaigns have always brought to the foreground, issues which need to be addressed. Through this TV series, we would like to bring about a movement towards a greener future. It is truly a compelling need of the hour. This series is targeted towards the responsible young Indians who are not only a part of the change, but are also pioneering this change in many ways. We are enthusiastic about launching India’s first environmentally focused reality programming and are hopeful that the show will lead the way.”

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