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BLK Super Specialty Hospital to partner with DigitasLBi

The hospital hopes to use social media to attract international patients

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BLK Super Specialty Hospital to partner with DigitasLBi

The hospital hopes to use social media to attract international patients

BestMediaInfo Bureau | Mumbai | July 17, 2015

DigitasLBi-logoBLK Super Speciality Hospital has partnered with DigitasLBi, a digital marketing and technology firm, to venture into the social landscape so as to enhance the hospital's global digital presence. The private hospital is one of the largest of its kind in the National Capital Region and  houses one of Asia's largest bone marrow transplant units, and the Asia-Pacific region's first whole-body robotic radio-surgery system, among other technologies. With medical tourism gaining popularity and international patients recognising India as one of the most favoured destinations for medical care, BLK Super Speciality Hospital aims to use digital media to reach out to international audiences seeking quality medical help.

Naresh Kapoor, Director, BLK Super Speciality Hospital, said, “We are happy to partner with DigitasLBi to provide a new thrust to our social media campaigns and strategy. Technology has redefined the way we engage with each other, which is now evident in a doctor-patient relationship. Inkeeping with our philosophy of providing best care to our patients, and sharingthe wealth of collective knowledge of our talented pool of doctors, we have decided to upgrade our social media engagement.”

Shekhar Suri Shekhar Suri

Shekhar Suri, Delhi Branch Head, DigitasLBi,commented, “BLK Super Speciality Hospital,with its large international presence, attracts a large number of foreign patients to India every year. Through this partnership we are looking at high mobile data penetration internationally, as it is essential to build a direct connection between BLK Super Speciality Hospital and people worldwide.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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