Kumar moves from Usha International where he was AGM Marketing
BestMediaInfo Bureau | Delhi | March 23, 2015
Intex Mobile has appointed Sanjeev Kumar as Assistant General Manager - Media Planning (Media head) with media responsibilities of all brands. Kumar assumed office on Friday, March 20, 2015. He will be based in Delhi.
With about two decades of experience, Kumar was previously AGM Marketing with Usha International where he had a stint of four and a half years. He was handling media for all products in the Usha International portfolio.
Kumar had joined Usha from Dentsu Marcom where he was handling buying for Honda cars, Honda bikes, Jaypee Greens, Matrix Cellular, Canon.
Prior to Dentsu, Kumar was with GroupM for four years as part of CTG at Maxus (Delhi & Bangalore) and Mindshare Delhi. At GroupM, he worked on clients like Samsung, NIIT, Yamaha, MTR, Arvind Brands, AMD, Air Deccan, Titan, Britannia, etc.