Hazoorilal by Sandeep Narang launches print campaign

The campaign, created by Equus Red Cell, highlights the freshly branded entity in a contemporary tone and tenor

Sarmistha Neogy | Mumbai | September 4, 2014

Click on image to enlarge.

Hazoorilal by Sandeep Narang has come out with a series of beautiful print advertisements across all leading newspapers and magazines in India. The campaign has been conceptualised by Equus Red Cell to present the freshly branded entity in a contemporary tone and tenor.

The print campaign has made an attempt to move away from the clichés that act as the bridesmaids of most jewellery communication, so that it resonates with people from all around the world.

Swapan Seth, National Creative Director, Chairman and Chief Executive Officer, Equus Red Cell, said, “We decided to give the brand an urbane, westernised personality that would serve as a compelling contrast to traditional design as well as be the language of the younger audience that comes into the jewellery buying process.”

The brand boasts of a rich heritage since 1952, and is a proudly established name as a jewellery brand, having both international appeal and finesse. It has clients from all over India and around the globe like the USA, the UK, Middle East, Europe and Africa, to name a few. It started off in a 200 sq ft shop in Defence Colony in New Delhi and expanded into a grand store in Greater Kailash-1.

Click on image to enlarge.

Click on image to enlarge.

Credits:

Agency: Equus Red Cell

Creative Team: Akshiena Khanna, Rohan Kumar, Swapan Seth

Account Management: Sreya Seth, Akanksha Puri

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Info@BestMediaInfo.com