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PVR bluO ropes in Nargis Fakhri as its Brand Ambassador

Launches India’s largest bowling center in Bangalore

PVR bluO ropes in Nargis Fakhri as its Brand Ambassador

Launches India’s largest bowling center in Bangalore

BestMediaInfo Bureau | Delhi | August 13, 2012

PVR bluO, India’s leading bowling center, has launched India’s largest bowling center with 27 lanes at Orion Mall, Bangalore with its new Brand Ambassador- Nargis Fakhri. Spread across the area of 40,000 square feet, bluO in Bangalore will provide a fashionable and sophisticated bowling ambience designed aesthetically with never seen like before interiors.

On the launch, Ajay Bijli, CMD, PVR Ltd. said, “We are thrilled about bluO making its debut in Bangalore today. Tenpin Bowling in this new updated avatar is gaining huge popularity all over the world and we believe Indian youth is ready to be entertained this way. BluO the large format bowling and entertainment centers add an extra destination factor to any mall and compliment our multiplexes perfectly. We are committed to provide tremendous quality and an ideal entertainment destination to our audiences. We are delighted to announce Nargis Fakhri as bluO’s brand ambassador here today. She is young, vivacious and someone who we believe personifies the bluO brand and is a perfect fit for bluO keeping in mind the brand’s philosophy. The response for our existing centres has been overwhelming and thus, we have aggressive expansion plans for bluO towards the launch of eight bowling centres with 162 lanes in the coming three years. The cities shortlisted for expansion include Pune, Mumbai, Chandigarh, Ludhiana, Noida and more. We are pleased to launch our property at Orion Mall, which is clearly the most premium destination in Bangalore. PVR is confident that bluO will be well accepted by the youth of Bangalore.”

Speaking on the occasion, Sanjeev Kumar Bijli, JMD, PVR Ltd. said, “We are delighted to finally launch our biggest bowling center here in Bangalore. Bowling is increasingly gaining popularity in the city and is considered as a great form of entertainment. After carving a success story in Delhi, NCR with two bluO centers we are all set to provide the youth of Bangalore with an unmatched destination where they can bowl, party, eat, drink and enjoy a great evening.”

Also present on the occasion, Nargis Fakhri, the prominent Bollywood actress and also the Brand Ambassador for bluO said, “I am delighted to be associated with PVR bluO. It feels excellent to be a part of bluO’s debutant launch here in Bangalore which is clearly the city’s largest and most exciting bowling center. The décor and interiors are opulent and the food is sumptuous. I decided to associate myself with bluO since I am passionate about the game of bowling. bluO is something I can relate to when it comes to being a young, enthusiastic, fashionable and stylish destination. PVR is one of the most celebrated and really successful brands and I am looking forward to my association with them. I have been to bluO in Delhi as well but this one is bigger and indeed more enthralling.  I enjoyed bowling today after so long.”

BluO will offer a wide range of delectable delights from across the world to relish on with an extensive range of liquor and wine to go with it. The DJ will play foot tapping music to keep the mood alive of our discerning audience. Adding to the glamor quotient will be frequent celebrity visits aiming for the perfect strike at bluO. The chic and fitness conscious youth of Bangalore are all set to explore the ultimate entertainment experience by the best in the league and with PVR bluO promising to deliver the finest in space.

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