Dainik Bhaskar Group looks to strengthen its online properties
BestMediaInfo Bureau | Delhi | June 14, 2012
Four Quarters has bagged the mandate to handle the creative duties of dainikbhaskar.com, the online news portal owned by I Media Corp, the digital arm of Dainik Bhaskar Group. The agency’s understanding of the brand and its creative ideas helped it win the account.
Speaking on the win, Mrinal Dasgupta, Founder, Four Quarters, said, “It’s a great privilege to be working with Dainik Bhaskar Group. We intend to create noticeable ads for dainikbhaskar.com and help the brand scale new heights.”
Gyan Gupta, CEO of I Media Corp, said, “We are extremely pleased with the creative’s of Four Quarters. We find their approach very thorough and insightful. The right mixture of creativity and strategy in Mrinal’s work is so good that we didn’t hesitate in choosing them as our creative partner. Hope to move forward with a lot of activities.”
Kaustuv Chatterji, Marketing Head of I Media Corp, said, "They understood our brand/product needs and could execute the same in a unique manner.”
Some of the campaigns are for micro-sites like dainikbhaskar.com/celebrity, dainikbhaskar.com/brands, dainikbhaskar.com/humor, and dainikbhaskar.com/wap are already published.