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Dainik Bhaskar Group ties up with Time and HBR

Exclusive content from the two global media products will feature in the Sunday edition of the newspaper

Dainik Bhaskar Group ties up with Time and HBR

Exclusive content from the two global media products will feature in the Sunday edition of the newspaper

BestMediaInfo Bureau | Delhi | June 19, 2012

Dainik Bhaskar Group has become the first newspaper to provide exclusive content from Time magazine and Harvard Business Review, the world’s most influential management magazine, to its readers on a regular basis. The exclusive content will feature in the Sunday edition of the newspaper.

The three media giants have come together to leverage their specific content strengths and collectively provide rich world class content to readers. Dainik Bhaskar has 1.9 million readers in 13 states and has a rich insight of the readers in its markets. Time is the world's largest circulation weekly news magazine with a readership of 25 million, of which 20 million are in the US. Harvard Business Review delivers the latest techniques, best practices and the most thoughtful advice from the world’s leading management experts.HBR is packed with ideas on leadership, strategy, managing change, and a host of other topics and ideas that can help readers literally transform their approaches.

Elaborating on the collaboration, Kalpesh Yagnik, National Editor, Dainik Bhaskar Group, said, “We at Dainik Bhaskar focus at generating for our readers, the best and most relevant content across the continents. To continue serving our readers changing needs and aspiration, we are bringing content from Time, the news weekly, and HBR, the only magazine which is universally used as reference material in almost all reputed universities in the world. These magazines have been relied upon by policymakers the world over for well over a century. We will thus, bring to our readers latest trends in international politics, strategy, diplomacy, environment, entertainment, science or economy.”

The content of the Sunday edition of Dainik Bhaskar is completely revamped. The edition will focus on management lessons to be applied in day to day life along with wide spectrum of topics like health, fitness, career, self-help, money management, politics, education, music, lifestyle, environment through columns by eminent experts.

Dainik Bhaskar, in reflection to the changing times and women’s empowerment, will also provide a separate segment devoted to women focusing on fashion, food, travel, health, life, career and money management. Besides this, there will be a Sunday Jacket above the regular front page of the newspaper. This will carry exclusive news analysis, ground reports, etc.

Speaking of the change, Sanjeev Kotnala, VP, Dainik Bhaskar Group, said, “Content is always the king for any media brand. And we are loved by our readers as we focus on them. Our strategy revolves around being ahead of the curve. And hence the desire to enrich the reading experience. So, in addition to above changes, we do expect that the readers will appreciate the exclusive cartoons and photographs that will not only bring a smile to their faces but also help them focus and think.”

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