Dainik Divya Marathi launches Ahmednagar edition
This is the fourth edition launched by Dainik Bhaskar Group after Aurangabad, Nasik and Jalgaon in last 6 months
BestMediaInfo Bureau | Delhi | October 18, 2011
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Dainik Bhaskar Group, India's largest newspaper group, announced successful launch of its 4th edition of Dainik Divya Marathi from Ahmednagar, Maharashtra. After successful launch of Aurangabad, Nasik and Jalgaon, within a period of 6 months, DBCL has expanded into 4 cities in Maharashtra.
Dainik Bhaskar Group had adopted the robust twin contact program in Ahemdnagar too where they conducted a door-to-door survey which helped them map an in-depth understanding of readership patterns in the city. The survey revealed that Ahmednagar readers mirror Aurangabad, Nasik and Jalgaon readers and want an unbiased newspaper. The Ahmednagar edition of Dainik Divya Marathi has been crafted to fulfil the requirements of the readers in Ahmednagar which were revealed during the survey.
On the successful launch of its 4th edition in Maharashtra, Sanjeev Kotnala, VP Marcomm, Dainik Bhaskar Group commented, “We will continue to aggressively make inroads into Maharashtra to reach out maximum readers in this region in which will help our advertisers connect with readers of Maharashtra”
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