Film production house Red Chillies Entertainment (RCE) has awarded its digital mandate to independent full-service creative digital agency White Rivers Media.
Red Chillies decided to extend its existing partnership with White Rivers Media for the year 2019 following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, ‘Zero’.
The production house’s upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.
Binda Dey, Head of Marketing at Red Chillies Entertainment, said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media. We look forward to continuing our existing relationship with them, for Badla and others.”
Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media, added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”
Red Chillies pioneered film production and distribution nationwide and abroad since its inception in 2002. With VFX production, they provide creative solutions for visual effects in Indian cinema.
Founded in 2002 by actor Shah Rukh Khan and producer and interior designer Gauri Khan, Red Chillies Entertainment is a fully integrated film studio that has produced some prominent work in modern Indian cinema.