Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2018

Guest Times

JioMusic and Saavn merge to create JioSaavn, a platform for music, media and artists

Users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content

Saavn Media Private Limited, a subsidiary of Reliance Industries Limited (RIL), has launched JioSaavn, touted to be South Asia’s largest streaming, entertainment and artist platform.

JioSaavn represents the official integration of music app JioMusic, and global over-the-top platform Saavn. The new integrated JioSaavn app will be available across all app stores, including the Jio app store, on JioPhone, as well as, at www.jio.com/jiosaavn.

Speaking on the launch of JioSaavn, Akash Ambani, Director, Reliance Jio, said, “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”

With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localised vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.

The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.

JioSaavn combines the streaming media of Saavn with Jio’s digital services ecosystem. The digital services network of Jio has over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.

JioSaavn will continue to build on Saavn’s original programming and artist development platform, Artist Originals (AO). Saavn’s Original Programming produces and exclusively distributes some of India’s most popular audio podcasts, like ‘#NoFilterNeha‘, ‘Thank You For Sharing’, ‘Take 2 with Anupama and Rajeev’, ‘Talking Music’ and ‘Kahaani Express with Neelesh Misra’.

The Saavn co-founders — Rishi Malhotra, Paramdeep Singh and Vinodh Bhat — continue in their leadership roles. JioSaavn’s team of over 200 employees also continues to operate from its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram and Mumbai in India.

In March 2018 it was announced at the time of acquisition of Saavn by Reliance Industries Ltd that the implied valuation of the combined entity will be over US$1 billion.

Rishi Malhotra, Co-Founder and CEO, JioSaavn, said, “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. Today, we have one of the most personalised and capable media platforms in the world, an unmatched content catalogue, regionalised editorial and original programming and music that is redefining how artists and creators connect directly with audiences worldwide.”

Paramdeep Singh, Co-Founder and Executive Vice-Chairman, JioSaavn said, “The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large. Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together.”

Info@BestMediaInfo.com

Post a Comment