Viacom18’s domestic and international distribution arm IndiaCast Media Distribution has partnered with JKN Media, Thailand, to offer content from the network’s Indian repository.
Through this partnership, IndiaCast will offer Indian content in Thailand on JKN’s soon-to-be-launched OTT platform Bflix. Dubbed in Thai, the platform will showcase exclusive Viacom18’s content that will be available in Thailand and key South East Asia markets. The deal was signed at the recently held Asia Television Forum (ATF) in Singapore.
IndiaCast and JKN Media together have syndicated shows from Colors for over five years in Thailand. The customised and exclusively packaged digital channel Bflix will bring specially curated content from the youngest and fastest growing media and entertainment company in India to the digital-savvy viewers in Thailand.
Speaking about the association, Sudhanshu Vats, Group CEO and MD of Viacom18, said, “With an increasing number of viewers graduating towards the digital mode of entertainment worldwide, we are continually evaluating our play in the international digital distribution space. This symbiotic partnership with JKN Media will further strengthen our equation with the country’s viewers who have enjoyed and appreciated our shows from Colors over the years. There are many cultural similarities between India and Thailand, and hence the strong resonance with our offerings. This endeavour is another step towards providing seamless and individualised Indian-origin entertainment to Thai viewers.”
On this strategic alliance, Anuj Gandhi, Group CEO, IndiaCast, said, “We want to reach to audiences who want to experience contemporary, imaginative and high-quality relevant entertainment. It gives us immense pleasure to partner with JKN, to now take Viacom18 content to Thai viewers in their local language. We are confident that this will be a whole new exciting experience for the audiences. We would also like to thank JKN Media for their continuous partnership in scaling new heights in Thai market.”
Anne Jakrajutatip, CEO, JKN, added, “At JKN, we constantly strive to partner with brands that share our sensibilities towards great storytelling and the emotions that high-quality content can evoke. Over the past five years, we have formed a strong association with IndiaCast, which has seen us exclusively acquiring almost all the drama series from ‘Colors’ for Thailand. Shows like Madhubala, Balika Vadhu, Chakravarti Ashoka Samrat, Chandrakanta, Udann, Naagin, Shakti, Shani, Mahakali, Ishq Mein Marjawan, Bepannah and many more have been hugely loved by all audiences in Thailand. I am glad that we have now extended our association with IndiaCast through this digital channel which will enable us to distribute all their content on our OTT platform in Thailand and across distribution platforms in Thailand, Taiwan and Hong Kong.”