Publicis India has appointed Neeraj Bassi as Managing Partner and Chief Strategy Officer. Bassi will be work out of the agency’s New Delhi office. Along with Srija Chatterjee, MD, Publicis Worldwide, India and Bobby Pawar, MD and CCO, Publicis Worldwide, India, Bassi will help in fostering collaboration and delivering on the Power of One synergies across the Groupe.
With over two decades of professional experience, Bassi has worked with some of the world’s most renowned brands including Coca-Cola, Asian Paints, Cadbury, BMW, KFC, Adidas, Samsung, British Airways, WeChat, Voltas, Audi, HSBC, Max Life and Tata Singapore Airlines – Vistara among others. He joins Publicis after a brief stint as an independent Consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Prior to going independent, Bassi was Chief Strategy Officer at Cheil India.
Bassi has worked with some of the top market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Ogilvy, JWT, McCann in India and abroad. He has also won multiple awards across reputed award festivals that recognise effectiveness such as Effies (India and APAC), AMES, WARC, etc.
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. ”
Chatterjee said, “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams, will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omni-channel world.”
Pawar added, “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity.”
Bassi said, “I am really excited to be part of Publicis India and looking forward to partnering Bobby and Srija to create stellar work that stands out in the market. Working with clients as an independent consultant has given me an insight on the primary concerns of CXOs and how communication can help resolve them. Clients today need an omni channel approach to planning that focuses on identifying and solving their business problems holistically, rather than getting trapped in a discipline specific approach. I am fascinated by the way all Groupe companies have come together at Publicis to create Power of One, and I look forward to wielding this power to build successful campaigns for our clients.”