The Mobile Marketing Association (MMA), the leading association for the mobile marketing industry, has appointed board members Priya Nair of Hindustan Unilever Limited (HUL) and Sameer Singh of GroupM Media India Private Limited as Chairperson and Co-Chairperson of MMA’s India Local Council.
MMA India’s Local Council also elected five new Board Members, who will begin serving a two-year term immediately. The new Board members are:
In their new roles, Nair and Sam will oversee MMA India in its drive to educate and further the growth of the mobile marketing industry in India.
Taking the helm from D Shivakumar, Nair, Executive Director of Home Care for Hindustan Lever, has over 24 years of experience, working with leading consumer brands such as Surf, Wheel, Axe, Dove and Close Up. She will also bring to her role as Chairperson of MMA India, skills and expertise in Digital and Rural Marketing. In her tenure at HUL, Nair led the Kan Khajura Tesan activation to three Cannes Gold Lions awards, as well as spearheaded the development of HUL’s perfect village, HUL’s Rural Marketing Program and its mobile strategy.
“This is a tremendous opportunity and I look forward to advancing the mobile marketing industry in India. India’s appetite for mobile marketing has seen unprecedented growth in the past few years, and there still remains much room for future growth. As the leading trade association for mobile marketing worldwide, MMA will continue to provide the platforms and avenues for marketers to gain new knowledge and insights to India’s mobile marketing ecosystem. It will be an exciting journey ahead, working with some of the industry best talents at MMA India, to capitalise on new opportunities and value add to India’s growing mobile marketing industry,” said Nair.
MMA India’s newly-elected Co-Chairperson, Sam, is the Chief Executive Officer of GroupM South Asia, managing the leading media investment conglomerate in India, Sri Lanka, Pakistan and Bangladesh. Sam has also previously held leadership roles as Director of Agency Business of Google India and Global Head of Media at GlaxoSmithKline. As a veteran of the consumer products industry, Sam has had extensive experience working in various corporates, including GlaxoSmithKline, Procter & Gamble and Gillette, and in markets spanning the USA, United Kingdom, China, Middle East and India. He will bring with him years of expertise accumulated through roles in brand management, media management, sales, consumer insights and procurement.
“India’s mobile marketing landscape is challenging yet dynamic. Its transition to the next level of sophistication comes on the back of consumers’ growing desire for innovative and refreshing media content. I am thrilled to be part of MMA India’s next phase of growth as I work closely with Priya and the entire council to push the boundaries of mobile marketing, and to make mobile marketing more exciting for marketers and consumers alike, in the region,” said Sam.
“The new leadership and board members appointments will bring on board new ideas and diverse skillsets. Their combined industry experiences in marketing, digital, communications and marketing is uniquely suited for India’s mobile marketing landscape, and will prove invaluable in the drive to advance MMA’s agenda as the leading trade association for mobile marketing in India,” said Rohit Dadwal, Managing Director, MMA, Asia Pacific. “I look forward to working with them to further develop mobile marketing in India.”
MMA India will also be announcing the Mobile Ecosystem Report in December 2018. Conducted in Q2 and Q3 of 2018, the report will provide industry players with a comprehensive view of the current mobile marketing climate in India. It will analyse the motivating factors behind the fast growth of the mobile marketing industry, and predict upcoming industry trends that marketers can leverage on.