dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch.
Commenting on assigning the business to dentsu X, M N Jaganath, Co-founder, Dairy Day Ice-Cream, said, “I trust dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”
Commenting on the win, Divya Karani, Chief Executive Officer, dentsu X, said, “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation.”
dentsu X, is the media specialist arm of Dentsu Aegis Network.