Continuing its investment in Prime Video’s regional content library in India, Amazon has announced the addition of Kannada movies to its service on Karnataka Rajyotsava (Karnataka Day). Now content in six Indian languages is available on the service, the others being Tamil, Telugu, Marathi, Bengali and Hindi.
From November 1, Prime members in India will have access to popular Kannada films, theatrical releases, hit movies from recent years, and anticipated titles that are set to release in 2019.
The Kannada content library starts with the digital premiere of recently released hit film Katheyondu Shuruvgide, which is available with English subtitles too. Viewers can stream recent movies such as Sankashta Kara Ganapathi, Vardhanaand Andhagaara. Prime Video has also acquired the digital rights for upcoming Kannada movies AvaneSrimannarayana and Orange, among others.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, said, “By expanding our content across languages, we hope to provide greater choice to our consumers and give local creators and talent a service that reaches a wide viewer base. We will continue adding the best of Kannada content to our newly formed library over the next couple of months. This is just the beginning.”
Rakshit Shetty, Actor, Producer, Writer and Director of Katheyondu Shuruvgide, said, “Prime Video has changed the way the people in India and around the world consumes content. It has broken barriers, allowing consumers not just in the country, but also outside to discover and enjoy stories from their place of origin. It is a great unifying thread.”