VMLY&R India has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.
The WPP agency will be in charge of building a strategic approach for Oriflame India through social media channels. It will also look into strategic planning, social media strategy, content creation for digital mediums, ORM, media planning and buying and working with influencers. VMLY&R will also be handling various product launches on digital for the brand in categories including skincare, wellness and more.
Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame, said, “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”
Amandeep Singh Kochar, Business Head, VMLY&R India, said, “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”