Utopian Media has won the digital mandate for AsahiKasei’s consumer products division. It will manage the brand image, media duties, offline activation, influencer marketing and social media presence of the brand.
By entering the Indian market, AsahiKasei aims to bring about an evolution in the current lifestyle of India while bringing about a change in India’s outlook to a healthy lifestyle.
Commenting on the occasion, Luve Oberoi, Marketing Manager, AsahiKasei India Private Limited, said, “It means a lot to us to partner with Utopian Media for the promotion of our products and brand in the Indian market. We believe Utopian Media will help us reach out to our target audience and help them understand the vision of the brand. Utopian Media’s techniques and experience when it comes to strategic planning can prove essential to the brand in terms of business growth and brand building.”
Speaking about the win, Preksha Seth, Co-founder, Utopian Media, said, “We are delighted to have been given the opportunity to handle the presence of a brand like AsahiKasei. The consumer products space brings with it an exciting opportunity to explore various different methods to increase consumer engagement on a digital platform.”