Agrahyah Technologies, a Mumbai based software and content company, announced India’s first ‘Voice agency’, with a vision to provide brands an innovative and inclusive strategy to leverage the power of voice assistants to engage their customers.
Over the past six months, Agrahyah has already been working with multiple Indian brands, helping them create relevant technology solution and content for Alexa, the Amazon’s voice assistant.
Agrahyah is listed as preferred partner by Amazon for Alexa Skills development in India.
Taking their deep understanding of emerging voice assistants platforms, Agrahyah Technologies is now offering enterprise clients a complete voice managed service, which starts from conception of ideas, creating strategy, designing and developing technology solutions, and sustaining the efforts through content creation such as text and podcast that are tailored to engage audience through voice assistants.
Brands have always relied om a technology partners to create their digital assets such as websites, and mobile applications, but the high penetration of internet usage means brands must also create content at sustainable levels or they risk losing engagement opportunities with their audience. This is where Agrahyah makes a difference by offering an end to end service, its 36 member team houses capabilities in both voice technology prowess and original audio content creation.
28% of online search is already voice based and the number is growing at 270% YoY. In 2018, having a voice strategy is not an option for brands, but a business imperative.
With a potential to reach out to consumers with visual disabilities, illiterate and the vast non-English speaking consumer market, Voice offers a vast potential for innovative brand engagement, with the scope of designing an intimate consumer experience dominated through Voice.
Speaking about the need for a ‘Voice Agency’ and if Indian consumers and brands are ready for the rise of the new media, Sreeraman Thiagarajan, Co-Founder, Agrahyah Technologies, said, “Just as the invasion of digital and social media marketing disrupted the traditional media landscapes and eliminated barriers between brands and consumers, voice enabled services are creating a new playground with new rules for brand engagement and recognition.Voice search and screen-less content consumption are growing rapidly and this trend will increasingly impact media and information consumption habits of consumers in the future. As a result, understanding the potential and pitfalls of this technology and leveraging it to the fullest is vital for brands to stay relevant in the fast emerging voice first world.”
Agrahyah is also partnering with leading advertising agencies including Landor to offer voice solutions.
“Using voice as a tool to create differentiation has always been a focus for us at Landor. With voice technology, the universe in which we operate to create value for both businesses and consumers has become limitless,” said, Lulu Raghavan, MD, Landor Mumbai.
While Voice as a platform is still relatively nascent, both brands and technology solution providers are waking up to its vast potential to alter daily lifestyle and thus impact human behavior in positive way. Even as voice technology gears up to become an increasingly integrated part of our lives, it’s percolation is set to disrupt content consumption and buying behaviours.