Orient Bell has announced the appointment of Alok Agarwal and Pinaki Nandy as Chief Marketing Officer and Chief Sales Officer respectively to its leadership team.
Looking to bring a fresh and modern approach to traditional marketing efforts of the tile industry, Agarwal and Nandy bring a cumulative cross-industry experience of over four and a half decades to the company.
Agarwal is an IIT Bombay and IIM Bangalore alumnus. With two decades of experience, he has built brands across the globe, led new product development, evangelised digital marketing, and created shopper marketing solutions for retail outlets. His career has seen him in marketing roles at Unilever, GSK Consumer Healthcare, Saralee, AsiaPac and Ebay India in his early years. In his last assignment at GSK, he was seen using consumer insight and analytics to set brand strategy for brands like Horlicks and Sensodyne.
Nandy brings with him over 23 years of experience in a career spanning FMCG, telecom and building material industries. In his last role with AkzoNobel, Nandy was responsible for Philippines and Bangladesh, and successfully executed their market entry strategy for Philippines. He has also previously held assignments with Vodafone and Cadbury, launched start-up business verticals and executed new Go-to-market strategies in established markets.
Speaking about the new appointments, Aditya Gupta, Chief Executive Officer, Orient Bell, said, “As consumers and expectations continually evolve, it is important for brands to stay one step ahead of them. We wish to maintain the nimbleness of a start-up in all our initiatives while leveraging our strengths as one of the leading players in this industry as we move on to the next stage of our journey. With their rich experience across categories with established brands as well as start-ups, Alok and Pinaki will bring the right mix of maturity and agility that we need to succeed in the coming years. I look forward to their contributions in the days to come.”
The appointment of Agarwal and Nandy is in line with recent rebranding efforts with which Orient Bell wishes to usher in a new change and direction for the company.