This festive season, Mondelez India has yet again launched a heart-warming campaign taking forward the proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. Conceptualised by Ogilvy and Mather, the ad is set on a Diwali evening and features a young couple and their old and grumpy neighbour.
The TVC features actors, Saba Sultana, Amol Parashar along with Tinnu Anand, which brings back fond memories of the much loved ‘Khadoos Chacha Ad’. A couple decides to offer their neighbour some chocolates. The old man who doesn’t want to be disturbed and has a signboard outside his house saying “No borrowing, no disturbance, no strangers.” He is surprised to see the couple, but their sweet gesture touches his heart, and he opens the door to his house for them.
Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India, said, “Over the years, Mondelez India has been an intrinsic part of festivals with Cadbury Celebrations becoming India’s favourite gifting option. Cadbury Celebrations brings alive the joy of getting people together and strengthening relationships especially during festivals like Diwali, Raksha Bandhan. We aim to bank on the Cadbury Celebrations premium selection chocolates with revamped and premium packaging to help us connect with our consumers this festive season. Our new TVC brings back a plethora of emotions, from shared values such as togetherness, goodness and collective joy. The TVC successfully reminds us of how any act of kindness, however little it is, can bring joy to people around you, thereby building on our strong proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. This Diwali, we hope to celebrate the generous instinct in everyone, showcasing how such moments go on to strengthen human relationships.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India (West), said, "Festivals are a time when it is easy to be generous. People don't think twice. New friendships can be forged. New bonds can be created. This film is about how a young couple who decide to visit their grumpy neighbour knowing fully well that he may not appreciate company. It is a sweet story of how this couple manages to melt his heart by wishing him ‘Happy Diwali’ with Cadbury Celebrations. It manages to bring alive the beautiful spirit of the festival in a way only Cadbury can."
The company has also designed an e-commerce innovation using personalisation to take the gifting experience a notch up. Consumers will be able to personalise their heartfelt messages digitally to create a truly special personalised gift for their loved ones.
Agency: Ogilvy India
Creative team: Sukesh Nayak, Neville Shah, Hemant Sharma, Manas Thorat
Planning team: Ganapathy Balagopalan, Jasmeeta Mehta
Account management: Hephzibah Pathak, Prakash Nair, Neha Shah, Manseerat Sethi, Navika Jain
Production house: Curious Films
Director: Vivek Kakkad
Producer: Shahzad Bhagwagar