Max Life Insurance has appointed Rahul Talwar as Senior Vice President and Head-Marketing of the Company. He will be based at Max Life’s corporate office in Gurugram and will report to Manik Nangia, Director-Marketing and Chief Digital Officer.
Talwar will lead Max Life Insurance’s brand and marketing activities and will be instrumental in further accelerating the brand’s journey across all touch points in the country. He will work closely with the leadership team to strengthen the company’s position and create a positive impact, aligned to the Max Life's larger business objectives.
Speaking on the appointment, Manik Nangia, Director, Marketing and Chief Digital Officer, Max Life Insurance, said, “Rahul is an exciting addition to the Max Life Insurance family. He brings an invaluable and unrivalled depth of experience in brand and marketing and we look forward to leveraging his varied experience to scale Max Life’s marketing efforts nationally.”
Commenting on the news, Talwar said, “It is an exciting time for the life insurance industry and I am thrilled to be working with a dynamic and highly successful team at Max Life Insurance.”
“I have had the privilege of working with some of the most dynamic brands in the country and abroad. It would be great to share the best practices with the team here in creating engaging and meaningful experiences for our customers and partners across platforms,” he added.
With over 14 years of experience in the FMCG sector, Talwar joins Max Life Insurance from McVitie’s (Pladis Global) where he led the Marketing function for India and South Asia. He has also had stints with Aditya Birla Group where he was Brand Manager (Grasim Suiting) before joining PepsiCo where he served as VP – Marketing.