Marvel Limited (Marvel Tea) appointed Madison Media as their digital media agency-on-record. With a targeted focus on being a major diversified, trans-national company, Marvel Tea, plans to process 75 million kgs of tea by 2019.
Commenting on the announcement, Nitin Jain, Managing Director Operations, Marvel Group, said, “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space.”
Speaking on the win, Vishal Chinchankar, Chief Digital Officer, Madison Media, said, “Marvel tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years."