Kansai Nerolac Paints (KNPL) has announced the launch of its new corporate brand campaign, featuring its newly appointed brand ambassador Ranveer Singh. Ideated by FCB Ulka under its National Creative Director Keegan Pinto and directed by Shujaat Saudagar, the campaign revolves around the message that Nerolac Paints is already present in many different forms to protect and beautify household belongings, and can be chosen to adorn the walls as well.
The campaign emphasises the presence of Nerolac Paints in various products in a household, bringing to life the thought of ‘Little bit of Nerolac’. With a comic turn, Ranveer Singh, who plays a role of a common man in a ‘slice of life situation’, is seen enlightened by his wife and friends to a surprising fact that a notable number of automobiles and white goods in India are painted by Nerolac. The campaign restores the idea of bringing Nerolac Paints on the walls as well for long-lasting beauty and shine.
Peeyush Bachlaus, Head, Marketing, Kansai Nerolac Paints, said, “The new campaign focuses on the idea of giving our consumers a thought of relooking at their household products like refrigerators, cars, washing machines, etc., with a perspective of Nerolac’s everlasting shine on it. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right — humorous and witty, yet prominent.”
Kulvinder Ahluwalia, President, FCB Ulka Mumbai, said, “For over nine decades, Nerolac has been a remarkable part of the paint industry. A staggering number of vehicles, white goods and two-wheelers in India are painted by Nerolac. With this campaign, we are aiming to bring alive that Nerolac is already present in your homes in many different forms, protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy.”
Client: Kansai Nerolac Paints
Agency: FCB Ulka
Creative Team: Anindya Banerjee, Donovan D’Souza, Shailesh Khandeparker, Nobin Dutta, Reet Sawhney, Sanjana Dora, Kushal Lalvani, Amol Annaldas, Hemant Pandit, Rahul Gate
Account Management: Amreta Bernard, Nitika Choudhury, Dhruvi Doshi, Tushar Bhatia
Account Planning: Saad Khan, Shirren Bhat, Pranav Shetty
Production House: Rabbit Hole Films