Former MullenLowe Lintas Group Chairman and CEO Joseph George’s Tilt Brand Solutions has partnered with Supari Studios to enhance its content capabilities. The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories.
Tilt was launched in September 2018 as a strategic and creative enterprise that offers Consulting, Communication and Content services for brands and businesses.
In the past few years, Supari Studios has witnessed tremendous success in developing and producing a portfolio of branded content properties that have garnered over 200 million views on YouTube alone, setting benchmarks that reflect the increasing popularity of online video content consumption in the country. Supari Studios has worked closely and consistently with brands such as Red Bull, Google, Estee Lauder, YouTube, Asian Paints, Twitter and Dolby among others.
Speaking on the partnership, Tilt Brand Solutions Founder Chairman and MD George said, “With the democratisation of data and bandwidth, more Indians are consuming more videos on many more screens. We look at this as a vibrant and enabling ecosystem which will allow us to deliver platform-relevant content, that will help brands better connect with its consumers across media platforms. We have sensed a reciprocity of belief and purpose in all our meetings with Advait and his team; and we are convinced, that collaborating with Supari’s exciting and talented folks will result in some path-breaking work for brands.”
Advait Gupt, Co-Founder, Supari Studios, said, “The way we consume content has evolved dramatically in the past five years. We’ve moved from a prime time, television viewing experience to an anytime, anywhere, video-on-demand, mobile viewing experience. Today we decide our own prime time. Over the past six years at Supari Studios, we’ve been firmly focused on building differentiated content that connects with this discerning audience and we see Joe and the entire team at Tilt deeply aligned to this ideology. We’re excited to work with such a diverse and experienced team and look forward to create content that functions at the intersection of what value brands offer and what their audiences love.”