IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, has announced rejig of its revenue management structure, to scale up revenues by synergising processes and business opportunities. The move isaimed to explore new opportunities across various technologies and markets.
Amit Arora, who until now was handling the Domestic Business for IndiaCast, has now been elevated as President, India Affiliate Business. He will also be responsible to drive South Asia Business along with the linear distribution with telecommunication companies.
Govind Shahi has been given the charge of International Business Head. He will oversee and drive business and revenues across functions and regions. All regional and vertical heads would report to him.
Earlier responsible for managing Asia Pacific and Business operations verticals, developing and rapidly growing the Middle East and Africa region, Sachin Gokhale, will now assume the role of heading the Americas’ Business. He would be responsible for expansion and growth of business to new markets in the Americas and dialling up various digital initiatives in the region.
Debkumar Dasgupta, will take on the added responsibility of heading the Middle East and Africa region along with the Global Syndication business that he was handling earlier.
Commenting on the organisational restricting, Anuj Gandhi, Group CEO, IndiaCast, said,“As technology opens up newer viewing platforms and content evolves in both duration and variation, the business of distribution and syndication of content is evolving rapidly – in terms of new markets and new avenues of showcase, thereby ensuring that monetisation opportunities are scaling up beyond traditional markets and platforms. This organisational rejig allows us to leverage the existing capabilities and strengths of our leaders and their teams in growing revenues and to explore new opportunities across various technologies and markets globally.”
Both Amit Arora and Govind Shahi will continue to report to Anuj Gandhi, Group CEO, IndiaCast.