The Himalaya Drug Company, a herbal health and personal care company, has launched a TVC titled ‘Healthy hair ka vaada’ which is aimed at positioning Himalaya’s anti-hair fall shampoo as a trustworthy solution to tackle persistent hair fall problems.
The commercial is based on the insight that consumers today are looking for herbal solutions that can cater to their hair fall problems, and they keep trying different methods. Conceptualised by Soho Square, the TVC highlights the promise of Himalaya anti-hair fall shampoo as a dependable solution to hair fall issues, leading to healthy hair. It says Himalaya anti-hair fall shampoo is packed with herbs like Butea Frondosa and Bhringaraja, which strengthen the hair and promote hair growth.
Naveen Raman, Sr. Vice-President and Branch Head of Soho Square, said, “The Indian consumer is increasingly getting conscious about personal grooming, and hair care is right up there in terms of priority. Being appreciated for her healthy hair that looks great is a high for the common Indian girl. Speak to her to know how challenging it is for her to get her hair right and keep maintaining it. And the biggest fear is hair fall. Our latest film on Himalaya anti-hair fall shampoo aims to address this issue.”
“The inclination towards natural/herbal ingredient-based products is high, and Himalaya has been the go-to brand in this space for years. Here we are with this communication, reassuring every girl that Himalaya anti-hair fall shampoo is her BFF,” added Raman.
Client: Himalaya Drug Company
Category Manager (Hair Cleansing), Consumer Products Division: Vibhu Gangal
Agency: Soho Square, Bangalore
Brand Planning: Siddhartha Roy, Malini Menon
Creative: C. Ravikumar
Account Management: Naveen Raman, Anoop Ancil, Dhwani Nagrani
Production House: Classic films
Director: Minto Singh