Global public relations firm, Hill+Knowlton Strategies, has announced a strategic partnership with news monitoring and analysis services company Impact Research & Measurement to deliver world-class media research and monitoring services for the India market.
This strategic partnership will benefit both firms. As a part of this partnership, client servicing teams at Hill+Knowlton Strategies will get better media analytics tools and research to deliver data-driven integrated communication campaigns. Not only will Impact service all of H+K Strategies’ current clients, it will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies.
Effective from October 1, The Resource Center (TRC) will cease to offer media monitoring and analysis services to clients. All team members of TRC, which was an internal division of H+K Strategies, have already been offered new roles at Impact.
Kavita Rao, President and CEO, Hill+Knowlton Strategies, India, said, “Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses and insights to help run communication campaigns better. With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients a truly integrated and enhanced level of service.”
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director, Association for Measurement & Evaluation of Communication (AMEC), said, “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer — with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning). Given the volume of noise out there, it becomes very important to scope the need and use the right charts and visuals to present research results. And this needs to be done in a way that relates to the client’s communication objectives as closely as possible. Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients.”