Premier football league Hero Indian Super League (HISL), which is set to kick off on September 29, has launched its national campaign titled #FanBannaPadega. The campaign puts football fans at the heart of the experience and their role in helping Indian football grow.
India is an emerging football-loving nation, with loyalties divided at marquee global leagues/ tournaments, but HISL gives them the opportunity to come together to celebrate India’s footballing revolution. The campaign for the HISL season 5 is a call to all football fans to come together for Indian football #FanBannaPadega.
A Star India spokesperson said, “The HISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season 5 of the HISL is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for season 5 of the HISL, bringing football fans in the country together to support their heroes, their team, and their nation.”
The Indian football journey has come a long way, a journey that began with the nation, in unison, singing ‘Lets Football’ in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first-ever FIFA tournament (FIFA U-17 World Cup India 2017), the Indian national team qualifying for the AFC Asian Cup 2019 and the Indian U 16 and U 20 teams making the country proud with strong performances during their exposure trips to Europe and other parts of the world.
#FanBannaPadega will be supported by an extensive 360-degree execution plan that will be spread across the country through ATL/ BTL activities, TV, print, radio, OOH and social media. Following the national campaign rollout, there will be specific market campaigns to build on the local club support.
Season 5 will kick off in Kolkata, with two-time champion and home team ATK taking on Kerala Blasters FC (KBFC) at the Vivekananda Yuba Bharati Krirangan at 7.30 pm.
HISL Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. This season will have a six-language feed across seven channels. It will also see the debut of Star Sports 3 wherein the Hero ISL will be exclusively broadcast in Hindi.
List of channels: Star Sports 1 and Star Sports 1 HD (English); Star Sports 3 (Hindi); Star Sports 1 Tamil (Tamil); Asianet (Malayalam); Colours Kannada Cinema (Kannada); Jalsha Movies (Bengali).
Director: Vijay Prabhakaran
Production House: RPS Films