BBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. In this role, he will lead the strategic planning on brands like Mars, Pedigree, Wrigley’s, S C Johnson, HP Printers and Laptops, new business and projects from other BBDO offices.
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Bhat comes to BBDO India via BBDO Lanka and Happy mcgarrybowen, Bangalore where he was Director-Planning. He brings with him 10 years of planning experience on both national as well as multinational brands. He is a winner of multiple Effie Golds.
Bhat was part of the leadership team at Happy Creative Services when they shaped the e-commerce revolution in India with Flipkart. He has also been a major contributor to the success of brands such as Ola and Myntra.
On his joining, Bhat said, “Like many others on the outside, I’ll admit I was a bit sceptical when I first heard of BBDO India’s credo - Acts not Ads. But the success that BBDO India has achieved for its brands and clients by adhering to this belief has made me a believer. I’m excited to be back in the BBDO network but more importantly to be a part of this unique blend of creativity and effectiveness, to learn from Josy and team and do my part in creating more great work and more believers.”
Josy Paul, Chairman and Chief Creative Officer, BBDO India, added, “Ravi is not just our head of planning in Delhi he is our chief stimulation officer. He is a change agent who believes in the power of advertising to transform the fortune of brands while affecting culture and social behaviour. His ability to get to the root of change with rigorous find-outing is what gives his strategies the creative edge. He never settles.”