Radio network Big FM has announced the 11th edition of its Big Green Ganesha initiative, which reinforces the absolute necessity for environment conservation and sustainability.
A Big FM spokesperson said, “Big Green Ganesha is one of our oldest campaigns and 11 years of its presence stands testament to the rise of eco-friendly practices and a sharp decline in big colourful Ganesha idols. With every passing year, we only aim to make this campaign larger than the previous one and receiving immeasurable support from our charming listeners has been extremely gratifying for us. We wish to thank our brand partners who have not only associated with us but substantially laid their trust in the concept, providing us its extended reach.”
This year’s Big Green Ganesha associated with kids from various NGOs to create eco-friendly idols. A workshop was organised at Big FM studio in Mumbai where talented kids from NGOs crafted Ganesha idols through unique techniques of clay moulding.
In the past, many celebrities have extended their support to the campaign and this year, singer Asha Bhosle applauded Big FM for the concept. An ardent worshiper of lord Ganesha, Bhosle has urged people to adopt eco-friendly idols.
The campaign that laid its foundation from Mumbai in 2008 has now been adopted nationally and spans across 15 cities this year, including Pune, Bangalore, Hyderabad, Nagpur, Goa and Ahmednagar to name a few. The most successfully running intellectual property of 92.7 Big FM, Big Green Ganesha won accolades for its work over the years.
The radio network enters the 11th year of its long-standing association with the Lalbaugcha Raja and is the only official radio presenter on board. Like every year, Big MJs will host their shows live from a studio booth set up at the pandal attended by lakhs of Mumbaikars, sharing real-time updates. A dedicated jingle on the theme of the festival is specially curated by JAM8, a music production house of music composer Pritam Chakraborty.