Media agency Madison Media has announced the appointment of Shan Jain as its Chief Strategy Officer. Shan will perform a national role and will be based in Delhi.
A Mathematics (Hons) graduate with a Masters in Operations Research from St. Stephens College, Shan comes with more than 25 years of diverse experience across media, account planning, strategy and account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy.
Her last stint was with Publicis as Managing Partner, Business Transformation Practice. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.
Shan’s strength lies in capturing consumer insights, converting them to action, which are data-driven and human-centric. She has to her credit multiple awards, including Festival of Media Global, Festival of Media Asia and Spikes.
Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, “We are excited to have Shan join us as CSO. She is just the right person to help clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”
Shan said, “We are in the beginning of the fourth revolution. Industry 4.0 is altering the way in which people live, work and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24x7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long-term strategies for change and transformation to cater to this connected consumer times.”