Radio Mirchi has launched a new station in Bharuch, kicking off its expansion spree in six cities of Gujarat. The Bharuch station was inaugurated by Vijay Rupani, Chief Minister of Gujarat. He was also the first guest on the station and the first segment on Mirchi 92.3, with a direct message to the people of Bharuch.
Mirchi is already operating in Ahmedabad, Vadodara, Surat and Rajkot (including Mirchi Love). As part of the expansion plan, Mirchi is entering six new cities, including Bharuch, Junagadh, Jamnagar, Palanpur, Mehsana and Bhavnagar.
Mirchi’s content spread includes Bollywood music along with carefully curated content such as celeb chats, comedy and infotainment. Listeners will be kept hooked by taking up discussions on topics that are most relevant to the youth of today.
Bithindra Biswas, Cluster Head, Gujarat, Radio Mirchi, said, “With the launch of Bharuch and the upcoming five more locations, we will be present in 10 cities across the state. We always strive to provide the best content everywhere we go and this is our plan for these new cities as well. We hope the audience enjoys what we put on-air as much as we enjoyed devising it.”