MTV Splitsvilla has signed 10 sponsors for its 11th edition, ahead of its launch. Oppo has come on board as the title sponsor, while the powered by sponsors include Denver Deodorants, Alo Fruit Juice, Manforce and Vega Hair Styling Appliances. Lotus Make Up is the beauty partner and Manyavar is the celebration wear partner.
VJ Rannvijay Singha and actress Sunny Leone will be hosting the show that starts on August 5, and will air every Sunday at 7pm as couples make tough choices to stay in the game.
The last season of the show garnered a phenomenal growth of 25% over the previous seasons. The 11th season will revolve around a social experiment where the contestants can rely on an oracle – a mathematical algorithm or follow their heart to find the ideal partner. The theme has been conceptualised to stay relevant to the youth while delivering content that is entertaining and interesting.
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “Splitsvilla being one of our most successful franchises continues to grow in leaps and bounds. With every successive season, it is encouraging to see growth on both television as well as on Voot. Continued support and growth in sponsor revenue on the show clearly demonstrates the popularity Splitsvilla enjoys. Rannvijay and Sunny are the darlings of the youth, we are confident that our viewers are going to enjoy this new season of Splitsvilla where science plays a pivotal role in one’s love life.”
Will Yang, Brand Director, Oppo India, said, "Oppo has always focused on being present across all touch points to offer the best kind of experience to all our consumers and that is the reason why we insist on integrated marketing to connect better with the youth. Millennials today are the drivers of the society as they are the primary growth factors to a brand and being an integral part of the youth through various platforms, entertainment being one of our key focuses. Our associations are keenly mapped keeping in mind what’s popular among the youth. We are excited to be the presenting sponsors for Splitsvilla. Platforms like Splitsvilla help us in establishing a connect with our audiences across cities in the Indian market."
The show has meticulously created seamless tasks integrating sponsors, which adds value to both the brands. To reach out to the youth across the nation, the show will be supported by a 360-degree marketing push with multiple touch points using mediums like TV, outdoor, print, radio, brand associations and digital.