News18.com, the flagship digital brand of News18 Network, has strengthened its top-level management for News18 languages, with the appointment of Mitul Sangani and Amit Vichare to expand the horizons of its digital reach in regional languages.
Sangani has joined Network18 Digital as Business Head, News18 Languages from Dailyhunt where he was responsible for setting up the overall business function. He is credited to have led Dailyhunt to becoming one of the top revenue drivers in the non-English space. Sangani has done his post-graduation in commerce with a major in marketing. He will report to Manish Maheshwari, CEO, Network18 Digital.
Vichare has joined the network as National Sales Head, News18 Languages. He has over 20 years of experience in media sales. Prior to joining Network18, he was the Head of Sales at Bhaskar Digital. Vichare has also worked with other successful brands such as Mid-Day, Red FM and Rediff. He holds a post-graduate degree in Marketing and Advertising from Rizvi Management Institute. He will report to Sangani.
Maheshwari said, “News18.com has grown from strength to strength with a record rise in readership, unique visitors and engagement. One of the strong pillars of this property is that it has reporting teams in almost every district of India. This unparalleled reach helps us in bringing news, as it happens, in 10 languages, including English and Hindi. It is estimated that 75% of the new internet users will be from rural India and 75% of these will consume content in local languages. With the appointment of Mitul and Amit, we are gearing up to tap these upcoming opportunities in Indic languages.”
Sangani said, “I believe that going forward, the user growth in digital will be driven by non-English content. News18.com, which is one of the top news platforms with presence across 15 Indian languages, is well positioned to ride the next wave of growth. I look forward to work with the team to establish News18 as the most preferred source for news on digital medium in all 15 Indian languages.”