Madison Media has announced the appointment of Girish Upadhyay as Chief Operating Officer, Madison Media Infinity. Upadhyay will be based in Mumbai and will handle Viacom 18, Asian Paints and other key clients for the agency.
Upadhyay joins the agency from Tata Motors where he was Head of Marketing Services, responsible for media planning and buying, digital and market research. He worked to develop a multimedia communication strategy with special focus on large-scale impact, analytics and digital excellence for its brands.
In a career spanning over 18 years with experience in media and brand communications, Upadhyay has worked with both client and agencies, developing communication strategies for various blue chip brands like Samsung, Godrej, Dabur, HDFC, Blackberry, Diageo, Disney and many others. Upadhyay started his career with research agency AC Nielsen and subsequently moved to the media side working with agencies like Group M, Madison and Starcom before joining Tata Motors.
Commenting on his appointment, Vikram Sakhuja, Partner and Group CEO Madison Media & OOH, said, “We are delighted to welcome back Girish to head Madison Media Infinity. He is a great combination of planning and deal making. And having been at the helm of Tata Motors Media for some years, he brings a great advertiser perspective which our clients will value.”
Upadhyay said, “I am super excited to be back in the Madison team, embarking on a new journey, and I look forward to bring to the table, my experiences built at Tata Motors, as a Marketer, working across different functions. Today, communication reaches consumers at lightning speed, disseminating information and competing for attention at a pace we have never seen before and Madison with its vision to be the best communication agency is rightly navigating this space for its clients. I look forward to driving business results for clients and adding to the Madison culture of a balanced outlook and a client-first approach.”