WATConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the creative and digital media duties of the rice bran oil Riso from Kamani Foods. The agency will handle the brand’s digital media duties, including media buying, media planning and the creative duties.
WATConsult will closely work with Riso to create differentiation in a commoditised category where most players adopt the conventional marketing route while a few tend to brandish fear. It joins Riso in its bid to enable correct information to the consumers about the category and products to help consumers make a decision for their well-being.
Vinay Chawla, CEO, Kamani Foods, said, “This lends perfect synergies to Riso, our physically refined 100% rice bran oil brand which has been known for its bold and unconventional brand-building approach.”
Rajiv Dingra, Founder and CEO, WATConsult, said, “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that Riso caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”