Lenovo, the world’s #1 maker of PCs and tablets, has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
The new solution will be responsible for media strategy, planning and execution and includes all forms of traditional and digital media as well as global reporting and tools for Lenovo’s B2B and B2C brands, and Motorola. Lenovo One Media will serve Lenovo globally across the Americas, EMEA and APAC.
According to the industry sources, the account size in India is estimated to be Rs 300 crore.
Matt Bereda, VP of Marketing at Lenovo, explains “we are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”
Lenovo One Media will be overseen by Andre Marciano, who will serve as COO of Lenovo One Media. Scott Shamberg, Performics US CEO, commented, “Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units. We’re excited to be partnering with Lenovo to connect and integrate their performance media planning, buying and optimization across a large number of markets.”
“We are very happy to expand our 2-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth,” said Mayoori Kango, Managing Director at Performics.Resultrix India.
In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.