Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group following a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative labs for the pitch and the business will be managed from Gurgaon.
Rachna Lather, Head of Marketing, Motorola, said, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of moto g6 and moto e5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code. The OMG and 21N78E pitch was in line with our brand philosophy, realistic and disruptive.”
Harish Shriyan, CEO, Omnicom Media Group India, said, “Motorola is an iconic brand, with amazing marketing potential. We’re thrilled to take part in their aggressive comeback and look forward to producing some fun and innovative campaigns together.”
Nikhil Shahane, COO, 21N78E, said, “As an agency that was set up to bridge the ever-increasing gap between businesses and today's consumers, Motorola is the perfect brand for us to partner with. We're excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”
Navin Kansal, Chief Creative Officer, 21N78E, added, “We are delighted to say ‘Hello Moto’. It’s an opportunity to create work that stands out in a highly competitive category and move the needle on business. With a slew of launches lined up, it will be our mission to power the batwing to greater heights.”
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC), a global marketing and corporate communications company. Omnicom provides advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services.