Financial services company Motilal Oswal Financial Services Ltd. (MOFSL) has come out with an ad campaign to address the current stock market volatility. The company, over a period of three decades, has provided products and advice to help create wealth through equity investing.
Taking forward its positioning of an equity investing expert, the company has rolled out its new TVC, which is in synch with current stock market volatility.
The TVC uses the metaphor of a bull ride commonly seen in arcades to demonstrate volatile markets. A bull is seen as a symbol of stock markets and a bull ride one of volatility. In times such as these, it is best to invest in quality stocks and have the patience to hold on.
Ramnik Chhabra, Director Marketing, MOFSL, said, “Volatile markets test patience and reward conviction. In times like these, it is important to invest in quality stocks and hold onto them even during tough market conditions. It’s what we focus on with our ‘Buy Right: Sit Tight’ investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.”
Highlighting the creative idea behind the campaign, Garima Khandelwal, Executive Creative Director, Mullen Lintas, “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull, also using the same track, some properties we have now built for the brand.”
The campaign will be on business on TV news channels, business newspapers, radio and digital.
Agency: Mullen Lintas
ECD: Garima Khandelwal
VP: Priya Balan
AVP: Manish Somani
Director: Surjo Deb
Producer: Sonu Bhandari, Saikat Chakraborty