Colgate Neo has brought Virat Kohli on board to draw attention to their range of colourful toothbrushes. Conceptualised by Red Fuse Communications, the ad film has Virat Kohli don different colour jerseys, which is a nod to the brand’s array of colourful toothbrushes.
In the ad film, Virat Kohli presents a range of six toothbrushes by Colgate Neo that comes in attractive handle-bristle combinations. He then goes on to say that while cricket is a “Gentleman’s Game”, it does not mean it can’t be colourful.
Commenting on the new range of toothbrushes, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited, said, “Colgate Neo is a one-of-a-kind toothbrush that we launched recently, based on the insight that today’s millennials are selective in what they buy and want their personal items to reflect their individuality. Colgate Neo toothbrushes come in six bold colour combinations, with high-density, ultra-soft bristles that ensure gentle and effective cleaning."
Speaking about the campaign, Sanjay Sipahimalani, Creative Director, Red Fuse Communication, said, “Virat Kohli and the new range of Colgate Neo toothbrushes are both terrific performers, colourful and can be counted on. This is exactly what we sought to convey in our advertising campaign, in a manner that was direct, entertaining and memorable."
Client: Colgate-Palmolive (India) Limited
Brand: Colgate Neo
Creative Agency: Red Fuse Communications
Creative Head: Sanjay Sipahimalani
Production House: Cut Away Films
Director: Bhavesh Kapadia